SIRUSHO
Pop Star • Folk-Pop Pioneer
Sirusho
The pop star who plugged Armenian folk into the modern age — from a fourth-place Eurovision run watched by a hundred million to PreGomesh, the anthem that became a movement.
The pop star who plugged Armenian folk into the modern age — from a fourth-place Eurovision run watched by a hundred million to PreGomesh, the anthem that became a movement.
Sirusho, born Siranush Harutyunyan in Yerevan in 1987, is modern Armenia's defining pop star — the artist who fused Armenian folk instrumentation and dialect with contemporary pop and carried it to international audiences.
A performer since childhood and winner of national music awards as a teenager, she became a household name across the Armenian world with her 2008 Eurovision entry Qélé, Qélé, which finished fourth — still among Armenia's best Eurovision results ever — and turned her into the face of a confident new Armenian pop culture.
Hits like PreGomesh and Zartonk built anthems from folk roots, and her PreGomesh jewelry line turned traditional Armenian silverwork into a fashion statement worn across the diaspora. Married into the Kocharyan family and followed by millions, she remains Armenian pop's most influential woman.
She made the ancient sound modern — and made millions of young Armenians proud to dance to their own heritage.
— On the Sirusho effectSirusho's blend of pride and pop reshaped what Armenian mainstream music sounds like — younger artists follow the path she cut. Two decades in, she remains the standard for how Armenian tradition goes platinum.
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