Ian Charms is a Los Angeles jewelry brand founded by Lisa Sahakian, who named it after the ending shared by her own Armenian surname and many others. The brand is known for colorful beaded necklaces and bracelets built around charms, letters and novelty motifs, along with custom commissions. Its pieces have been widely worn by musicians, athletes and performers, which helped turn the label into a recognizable name in playful fine and fashion jewelry. Orders are placed online with custom options available.