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About

Persona Cosmetics is a Los Angeles makeup brand co-founded in 2017 by Sona Gasparian, an Armenian beauty creator who built the company without outside funding. The range centres on eyeshadow palettes, eyeliners and complexion products. After seven years selling online, Persona expanded into Ulta Beauty stores nationwide while continuing to sell direct.

Services
Eyeshadow PalettesEyelinerComplexion ProductsLip ProductsMakeup Brushes
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