Elcie Cosmetics was founded by Armenian beauty artist and educator Lilit Caradanian, and takes its name from her initials. The line is complexion-focused, with the Micro Silque Foundation, Complete Remedy Silque Concealer, brushes, bronzers and setting mist, and it is joined by a sister skincare range called Elcientials. The brand sells direct and is stocked at Naimie’s Beauty Center in Sherman Oaks.