Gugoco is a jewelry brand based in Brooklyn, New York, founded by Aghasi Aghabalyan and Lilia Arakelyan with the goal of bringing Armenian art and symbolism to a wider audience. The collections translate Armenian letters, khachkar carvings, pomegranates, eternity signs and traditional ornament into modern gold and sterling silver jewelry. Pieces include pendants, rings, earrings and personalized Armenian initial designs. Orders ship from the United States and custom requests are accepted.