Hai Arinouche is an Armenian girl guide and scouting group founded in Marseille in the 1930s. Its programme teaches Armenian language, history and songs, and runs summer camps along with shows of traditional Armenian costume. Nearly a century on, it is one of the longest running Armenian youth groups in the city, passing the same material from one generation of girls to the next. Scouting of this kind does quietly what formal schooling cannot, keeping the language alive through games, singing and camp life. Families in Marseille can reach the group through its Facebook page, Hai Arinouche Marseille.